Rogue Elite

I have yet to find a shirt that is considered to be tactical that actually fits me right.  I’ve worn plenty of them while teaching handgun courses but there were either sizing issues with them or there were functionality issues.   I never like the idea of having velcro on the pockets and the button down versions just seemed far more professional looking.   Some of the early Woolrich Elite products really were a knock off of what 5.11 had, but the quality and slight design improvements were a big, big deal.

Tru-Spec tactical clothing is very much becoming my favorite and its’ mostly because the fit is probable the best for me.  I will not go out and say that everything else in the tactical clothing world sucks because so much of this is about preference.   Tactical pants, tactical shirts and tactical vests all  have different purpose and sometimes you’ll want different clothing because of the weather.  Heck there may be a time you might want to put your guns and gear down and put on EMS pants and brush up on your first aid training.

There are many modes of concealement a gun holder can use and it might do you some good to research 3 or 4 ways of carrying a firearm.   Belt through holsters are far more secure but if you use a good gun belt a clip on holster can work for you.   There are plenty of ways of messing a concealment method and having a holster fail and the last thing you ever want to do is get yourself in a situation where you have shown  your firearm in public and risk having someone call the police or risk getting fired.   Some business have laws about carrying firearms at work and others just don’t have any rules and the smart thing to do is not let anyone know.

We’ve been around the gun industry for a long time and we’ve learned that you don’t win people over to issues when  you are in their face.   Although you have your 2nd Amendment Rights and your CCW permit, wearing tactical pants and brandishing firearms isn’t the way to change peoples attitudes or win them over to  your side.  We have many business men that stop by our Store wearing a suite and tie and carry firearms for self-defense and nobody at their offices including some family members know that they carry.

When we first got into this business we were mostly dealing with 5.11 tactical products.   5.11 tactical has pretty much held the market on tactical clothing, but now that they’ve grown so big it seems pretty obvious that there is a large customer base that became tired of the clothing company from 3 different countries and the fit was varying to much people started looking elsewhere.   Tru-Spec and Vertx are the two tactical clothing companies that have really grown some legs even in this bad economy.

Tru-Spec has beat out 5.11 on tactical clothing because the prices can be very close and you basically get a better quality product.   We’ve already noticed that returns and complaints on Tru-spec tactical pants was very low.  There are always preferences and things people would like to change that would suite them more but shrinkage and pricing is very important.  Vertx is on the higher end of the spectrum but according to what we are hearing from people, they want us to carrying the product line.

Some of the biggest sellers this year have been the new Woolrich Elite lightweight tactical shirts and the Blackhawk lightweight pants.   The reasons people want clothing like this aren’t always apparent.   We noticed that the majority of the lightweight tactical shirts we have been selling from Woolrich were the long sleeve shirts.  It seems that many of the troops or contractors in Iraq were wanted the long sleeve shirts to give them  sun protection but be 100% cotton rip stop, which is pretty much the only thing other than a t-shirt that does the job.

We’ve also noticed that Blackhawk tactical pants have gotten a lot of traction in the last year and seem to have moved into the top 3 selling tactical pants.   The reasons people want lightweight tactical pants are pretty much the same as the reasoning for long sleeve.   Bugs and vegetation can become just as much of a problem as sunburn and there are many environments were wearing shorts is absolutely not in consideration.   The Woolrich Elite lightweight pants are the lightest weight, but sometimes people want something that resists stains and does not wrinkle which gives Tru-Spec and Blackhawk the edge.

We’ve all been aware that for the last few years the value of the US dollar has declined but so has the entire World economy.  Cotton prices have gone up almost 80% and even trying to get stuff made in India which is an alternative to China has been a problem.  We’ve  heard credible rumors that a certain tactical clothing company had serious production issues and basically got done in by Corporate squabbling, a bad economy and product issue in China.   We also got notice this week that Original Swat Footwear has pulled their factory out of China and no longer makes stuff there.

Tru-Spec makes all of their own clothing and has their own factory and seems to have done fairly well even in a bad economy which has made us invest in the product line.  One thing that is very important those wearing tactical pants is not only the quality, but the availability.  There are some product lines that become so scarce at certain times of the year that customer get tired of the backorders and they move on to another product line, if this happens with a new clothing company, you’ll be sure to see that it won’t gain any traction.

We’re still shuffling around trying to see what products we’ll be adding on to our product line for 2012 and there are plenty of things to consider.  One of the things we have always had to consider with tactical clothing is this.  Will people pay more than $50 for a pair of pants?  Most people don’t go out and buy one pair of pants unless they are looking to try them out for the first time, but for the people that have to wear the clothing 5 days a week or more, they will probable want 3 or more.  If you buy pants that cost $30 and buy 3 of them, yous spent $90, if you buy 3 pairs for $49.99 you spent $149.97 and that’s $60 dollars more.   Was it worth the buy?

If you figure that in and the cost of shipping how many gun shops will be able to sell that much clothing and make a profit.  We’ve always sold higher end products but when it comes to clothing, some people just don’t really care too much about their tactical pants and they just want cheaper clothing that doesn’t cost a lot.  After evaluating some of the product lines in 2011 we’re looking over what sold and what didn’t and looking at taking on some new product lines.  Will you pay $60 or more for tactical pants, what if they’re made in the USA?

Just got off the phone with a customer that was looking for “discreet pants”  I know what he was looking for, but I asked him “Woolrich or Eotac?”   He said the Eotac discreet denim pants.   I told him that the product line is no longer being made and that all we have left are a few sizes.   The conversation went on about how hard it is to find pants that aren’t tactical.  So many companies are marketing to the concealed carry crowd, but 90 percent of them are not doing a good job.   There have been obvious fit improvements for some of them, but they still are way too tactical looking and that absolutely might get you killed in some situations.

Since the Woolrich Elite 44910 and 44909 pants have been discontinued and now that Eotac is out of business, the Eotac style 204 and 205 pants are going to be gone for good it seems.   Now what, the only answer we have for customers when they ask us about pants for concealed carry are, do you want tactical pants or the Woolrich Elite Chinos?   There are preferences in pocket locations, and Tru-Spec does a good job on their fit and durability, but all of these look tactical to us except the Woolrich Elite Chinos.  Check out the Youtube clip on our website.

Recently someone stopped into our shop and explained to us that they had issues with the Tru-Spec EMS pants because there wasn’t a lining in them to keep their 5.11 tactical shirts tucked in.   Every department has a different standard when it comes to shirts and that is very much a reason why the tactical apparel market has exploded.   5.11 still has a stronghold on the EMS and Uniform market and only one or 2 other companies are close to them.   I’m not sure where the hi visibility apparel is going to go, but I’ve already seen some big changes in the color schemes.

Hi-visibility apparel is probable going to take a few more leaps forward and only the ones that use it are going to have to deal with the changes.   Looking at how big the tactical pants market is now, I really don’t think there are going to be any huge break throughs until there is some type of new fabric that is better than polyester or cotton.  Given that clothing prices have gone up more than previously, hopefully somebody is doing some research into something stronger and more durable.

According to our customer base, the 5.11 taclite pro pants are the best tactical pants coming from 5.11 right now.   I’m not sure exactly when these came out, but we saw a ton of them at the Pittsburgh NTOA last year.   We recently attended a pepper spray training course at a prison here in Philadelphia and everything we saw was either TruSpec or 5.11 tactical.   We started out selling just about everything other than 5.11 products because there seems to be a very big market for non-5.11 tactical pants.

Much of the tactical clothing business is about preference and fit.   Not everyone has the same job nor are they built the same way so why would everyone wear the same tactical pants?   Blue jeans have a few color variations when you buy them new, and maybe one or two fits, but nobody expects to carry lots of gear in them.   The differences between the TruSpec 24/7 pants, 5.11 tactical and Woolrich Elite Series pants are pretty big.  The material and the designs give you big differences in usefulness will depend on what you are using them for.   Some materials prevent stains better than others and nothing beats 100% cotton ripstop for hot weather.

We are now a stocking dealer for most of the TruSpec 24/7 Series which was brought about by customer feedback.   There aren’t many companies that have done very well in the clothing business over the last couple years and it’s very well know that a few companies have already fizzled out.   There has been an increase in quality clothing from many brands so there is no way we would claim that one company is better than the other.  5.11 tactical is a monster of a company and is #1 in many things, but Glock still doesn’t outsell all of the competition because sometimes people just want something else.

TruSpec from Atlanco does more military apparel than Eotac or Woolrich does and expands our product line into a whole new market.   Also, these tactical pants are Gunny approved and featured by the NRA.   The reality of the tactical clothing market is simple this, the customer will determine what is good based on quality and pricing.   Plenty of people refuse to spend more than $30 on a pair of pants, but people doing the hardwork and every day use of clothing will gladly spend $50 or more for a good pair of pants.