Another thing people find hard to shop for online
The thing that made us decide on moving our business from just being an e- commerce business was the demand for something local. So many people think that Amazon and Ebay have done away with the brick and mortar stores, but this is actually not true. We’re very much in the understanding that many people prefer to get something from a local business but most people go where they get something for the best price. There is a battle brewing over internet sales taxes and while many companies have escaped sales tax, the chickens have come home to roost on this one.
We probable have about a 5% return or exchange rate on our clothing but we probable have a considerable percentage of people that never buy from us because they are afraid of getting their sizes wrong. Recently we had guys order insight flashlights online and only found out after we shipped the product that we were less than 30 minutes from them. After he realized the light was not what he wanted he drove back and wanted the Streamlight flashlights instead. Just being able to hold something in their hands, whether it’s a light or a pair of boots, being able to try it out first is a big deal.