Getting it out there !
For those of us that live in the civilian world and don’t have the dress code standards that Law Enforcement and Military men and women have, we have more leeway on what we can choose to wear. A big thing to get in this business is Military and Law Enforcement contracts. There are districts and Departments that have specific colors and dress code standards on uniforms and tactical clothing. If you can get them, you may be set for a very long time. Whenever a new line of clothing comes out it’s always a big deal to get it out on the public circle and get people to wear it. If it is over priced or a pain in the butt to clear it stay around very long in this economy.
I’m not sure where the military contractors are going to go now that Iraq and Afghanistan seemed to have maxed out on man power and I doubt there will be another serious influx of personell there so massive expansive of the tactical pants and tactical clothing may be over. The big thing for clothing companies to do is get to the police departments and get them something that actually functions well and can be used in the Narcotics, Homeland Security and under cover work. Vertx seems to have done a really good job in growing some legs in that market.
