All posts tagged What happened to Woolrich Elite

Looks like Woolrich Inc is out of the tactical apparel market

Tru-Spec 24/7 series tactical clothingWe were the first dealer in Pennsylvania to carry the Woolrich Elite Series product line and I can’t think of much out there other than 5.11 tactical products, but Woolrich Elite Series products were very well received.  At the time the economy was better and people were willing to spend $50 for a pair of pants, but now things are really crazy and many of our customers are telling us they are dropping over $60 a pair of pants for 5.11 tactical stuff.   We’ve seen the ceiling be about $50 for pants and once we go over that for a product, we basically loose out to 5.11 tactical or some other company.  I have no idea what people are going to do if they liked Woolrich Elite Series products or the Eotac line because after checking out the Vertx, Tru-Spec and Blackhawk Product lines, they are all overy different.

There is a whole bunch of drama that went down with the guys that original came up with the idea for the Woolrich Elite line and in the end it lost out to the competition because it just couldn’t keep up with the times.   Our best best right now is to sell what our customers want and the Tru-Spec 24/7 Series tactical clothing has a great quality product for about 20%-40% less than their competitors.  There are the new Truely Tactical products coming out that are less than $40 and we expect that this is a great idea considering the economy and the market drive.  There are several companies making stuff now but nobody likes to buy online for new clothing and most walk to walk in a shop and try them on.

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Woolrich Elite nearing the end?

Its looking more and more like the Woolrich Elite Series Tactical product line is no more.  We’ve seen several clothing companies and various other tactical gear manufacturers pull out of China and the task of retooling the the machines and launching the products in a bad economy have been rough.   We recently heard that Tru-Spec is now making their clothing in Honduras which is a major shift from our standpoint because just about everyone making tactical clothing came in from somewhere in Asia.   India, Cambodia, Vietnam, China it seemed like everyone had a manufacturer over there, but cost increases have really hit some companies and from what we see it can cause a certain percentage of your customers to switch to another brand.

Now that we  have such a large Law Enforcement customer base, many of these guys and gals have a clothing allowance and increase the cost of tactical clothing by $10 per item means they may can few items.   The differences between 5.11 tactical and TruSpec shirts are considerable as far as pocket designs and such, but many of the Tru-Spec and 5.11 tactical clothing products are made of similar materials.   The differences are quality control and sizing consistency.  We here so many complaints about 5.11 products getting expensive and the truth of the matter, they are not the only ones, Vertx pants are usually over $60, Woolrich Elite $50 and from what we see Tru-Spec products from Atlanco are the best priced products.

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